Shopify themes, one at a time
Shopify themes built one at a time: original code, a working demo store, documentation generated from the theme itself, and a support desk that answers.
The themes
Each theme is sold only through the Shopify Theme Store and ships with a complete demo store you can browse before you buy.
A considered clothing theme: quick view, in-card colour swatches, an editorial home and a cart that behaves.
Demo store password: 12345 · Theme Store listing coming soon
Every theme goes through the same 340-row check matrix before it is submitted, so what you read here about Lapel will be true of the next one too.
What every theme ships with
Over a hundred sections and thirty theme blocks, each with real copy and a category, so every template is composed on day one.
No libraries, scripts split by feature under 10 KB each, responsive images with lazy loading and one priority image per page.
WCAG 2.2 AA contrast, 24px tap targets, keyboard-complete menus and dialogs, a skip link and visible focus everywhere.
Quick view, in-card colour swatches, a sticky buy bar, server-rendered cart drawer and cart page, recommendations shelves.
Every line written for the theme; fonts from Shopify's library; demo photographs under the Pexels and Unsplash licences or rendered in-house.
This documentation is generated from the theme's own schema, so the names here are the names in your editor.
Support that answers
Bug fixes and questions about the theme are included with your purchase. Here is exactly what happens when you write.
Use the contact form with your store URL, the theme version and a screenshot. The form asks for exactly what we need.
We reply within 2 business days with either the answer or what we found while reproducing the problem on a test store.
A confirmed bug is fixed in the theme, released through the Theme Store and noted in the changelog, so nobody else hits it.
Questions
Open the Shopify Theme Store listing, choose Add theme, and it appears under Online Store → Themes in your admin. Customize it there, then Publish when you are ready. The getting-started section of each theme's documentation walks through the first hour.
Bug fixes in the theme and answers to questions about its settings and sections, for as long as the theme is listed. Customisations, app integrations and design work are outside support; the documentation says how to find a Shopify Partner for those.
We answer every message within 2 business days, Monday to Friday. A report that includes your store URL, the theme version and a screenshot is usually solved in the first reply.
No. Every feature is a setting in the theme editor. If you do edit code, duplicate the theme first — the documentation repeats this before every advanced step.
Updates arrive through the Theme Store and never overwrite your settings or content. The changelog on each documentation page lists what each version changed.